Rothy’s Friends & Family Event

Rothy's champions sustainable fashion by transforming plastic water bottles into women’s and men’s shoes, bags, and accessories. As a graphic designer, I integrated beautiful, on-brand visual experiences with a marketing strategies that drove sales and customer loyalty.

Problem: Rothy’s held a weeklong event offering 25% off select women’s and men’s styles, entitled the “Friends & Family Event.” I built the visual identity for this event that was both connected to the overarching Rothy’s brand, but was also easily differentiated and scalable onto all digital and print platforms.

Solution: I built a type lockup that would served as the identity of the Friends & Family Event, appearing on all marketing platforms including the Rothy’s homepage, webpages, emails, paid ads, social media, and print mailers. The event was so successful that the team decided to further extend the event another three days, visually represented by a secondary lockup that I developed as well. The results of the campaign are as follows:

• Total sales: $17.6 million (surpassed projected total sales by $5.2 million)

• Orders: 110,355 (surpassed projected orders by 25,437)