Oportun Web Design

Oportun is a digital finance platform that helps millions of members manage and meet their meet their daily borrowing, savings, banking, and investing needs. As a Graphic Designer, I led all web design and assisted with evolving design language across all other digital collateral.

Personal Loan Product Page

Problem: With personal loan assistance being the most popular feature on Oportun, we wanted to re-build the Personal Loan homepage to be more intuitive, informative, and visually aligned with updated brand guidelines.

Solution: I built the following Personal Loan homepage to maximize interactions on our most popular features (the Loan Calculator) and information, aiming to drive customer acquisition and brand recognition. I utilized data and previous testing to determine the most critical features for users, while elevating and implementing refreshed brand standards into the design.