BetterHelp Marketing Design

BetterHelp is the world’s largest therapy platform that aims to make professional therapy accessible, affordable, and convenient. As a Visual Designer on the Product Team, I built and maintained the brand’s visual system and features while resolving critical user needs.

Problem: Our marketing content needed a design boost to be more cohesive, personable, and recognizable at a glance. This involved developing a style-guide (including colors, type treatments, hierarchies, and graphic elements) and elevating it across all marketing platforms.

Solution: I revamped BetterHelp’s marketing collateral and visual identity to improve brand recognition and client acquisition. In particular, I developed and implement a bright color palette with BetterHelp’s familiar green color, and created illustrated elements across both digital and print deliverables.

Disclaimer: These images are the property of Compile Inc. and Teladoc Health Inc. They cannot be recreated, downloaded, copied, linked to, or edited in any manner or form for any commercial use without the express written permission of Compile Inc. or Teladoc Health Inc.